for dementia has changed to Dementia UK to reflect the strengthening of their presence and position over the years, due in part to added media exposure and the expansion of Admiral Nursing services.

‘Dementia' has been given a central position in their name because they want to challenge the stigma that surrounds the word dementia and to address people's fears by talking openly about dementia and taking positive action to improve people's lives. The strap line "improving quality of life" is clear, simple and encompasses the heart of everything that they do.

Dementia is very much at the forefront of Government policy and in the public arena. Dementia UK's aspiration is to be

For more information visit www.dementiauk.org